DNA of Data, CSAE National Conference Oct 29 - 31, 2014

Simply put, master data is business information used across multiple systems, applications and processes. Master data is the information point of reference. The data itself can be structured or unstructured. Structured data includes customer, vendor and supplier information, products, asset types and geographic attributes. Unstructured data includes information like customer survey feedback, SEO information and other qualitative (i.e. non-numerical) information. Regardless of whether it’s structured or unstructured, the ultimate goal of master data is to have one single record of truth: one sole repository.
The presentation will provide an overview of what master data is, the role and importance of clean data for effective reporting and leveraging the knowledge and information within the association systems.

                                Learning Outcomes:

1.     Further understanding of what is master data and why there is so much talk about BIG data

2.     Understand tier roles and responsibilities

3.     Discuss way to improve and leverage master data within their association.